AirTime 3.0
Award-winning inflight solution designed for airlines
AirTime 3 is a white-label product named the "world's best inflight connectivity" for 3 consecutive years by APEX.
It's designed to meet the needs of travel providers and passengers, with a fully customisable and flexible design that allows airlines to offer relevant and up-to-date content. The platform provides clear, on-brand interactions across touchpoints and is more than just an entertainment portal, but an evolution of the digital travel experience.
Award-winning inflight solution designed for airlines
AirTime 3 is a white-label product named the "world's best inflight connectivity" for 3 consecutive years by APEX.
It's designed to meet the needs of travel providers and passengers, with a fully customisable and flexible design that allows airlines to offer relevant and up-to-date content. The platform provides clear, on-brand interactions across touchpoints and is more than just an entertainment portal, but an evolution of the digital travel experience.
Award-winning inflight solution designed for airlines
AirTime 3 is a white-label product named the "world's best inflight connectivity" for 3 consecutive years by APEX.
It's designed to meet the needs of travel providers and passengers, with a fully customisable and flexible design that allows airlines to offer relevant and up-to-date content. The platform provides clear, on-brand interactions across touchpoints and is more than just an entertainment portal, but an evolution of the digital travel experience.
The role
As Design Lead for AirTime 3, I led the team in defining the platform’s visual identity and user experience. Working closely with stakeholders, I translated airline requirements and passenger needs into a flexible, white-label design that airlines could adapt to their own brand and content. My focus was on creating clear, consistent interactions across devices, bringing entertainment, connectivity, and travel information into one experience.
The role
As Design Lead for AirTime 3, I led the team in defining the platform’s visual identity and user experience. Working closely with stakeholders, I translated airline requirements and passenger needs into a flexible, white-label design that airlines could adapt to their own brand and content. My focus was on creating clear, consistent interactions across devices, bringing entertainment, connectivity, and travel information into one experience.
The role
As Design Lead for AirTime 3, I led the team in defining the platform’s visual identity and user experience. Working closely with stakeholders, I translated airline requirements and passenger needs into a flexible, white-label design that airlines could adapt to their own brand and content. My focus was on creating clear, consistent interactions across devices, bringing entertainment, connectivity, and travel information into one experience.
The challenge
As more passengers watch downloaded content on their own devices, airlines need to offer an onboard experience that adds value beyond entertainment.
The opportunity
To help airlines to deliver an intuitive on-board entertainment experience, offering passengers industry-leading movies, TV series, flight information, games and destination content.
The outcome
A new white-label platform that is being adopted by more and more airlines.
72% increase in direct web enquiries
58% increase in onboard Wi-Fi revenue
The challenge
As more passengers watch downloaded content on their own devices, airlines need to offer an onboard experience that adds value beyond entertainment.
The opportunity
To help airlines to deliver an intuitive on-board entertainment experience, offering passengers industry-leading movies, TV series, flight information, games and destination content.
The outcome
A new white-label platform that is being adopted by more and more airlines.
72% increase in direct web enquiries
58% increase in onboard Wi-Fi revenue
The challenge
As more passengers watch downloaded content on their own devices, airlines need to offer an onboard experience that adds value beyond entertainment.
The opportunity
To help airlines to deliver an intuitive on-board entertainment experience, offering passengers industry-leading movies, TV series, flight information, games and destination content.
The outcome
A new white-label platform that is being adopted by more and more airlines.
72% increase in direct web enquiries
58% increase in onboard Wi-Fi revenue
Design principles
Adapt to each airline
Create a flexible platform that airlines can tailor to their brand, passengers, and routes, with modular layouts for content, advertising, and sponsored campaigns.
Make content easy to discover
Use clear navigation and familiar browsing patterns to help passengers find movies, TV series, music, and destination content.
Design for personal devices
Adapt layouts and interactions across phones, tablets, and laptops, keeping content readable and key actions easy to access.
Design principles
Adapt to each airline
Create a flexible platform that airlines can tailor to their brand, passengers, and routes, with modular layouts for content, advertising, and sponsored campaigns.
Make content easy to discover
Use clear navigation and familiar browsing patterns to help passengers find movies, TV series, music, and destination content.
Design for personal devices
Adapt layouts and interactions across phones, tablets, and laptops, keeping content readable and key actions easy to access.
Design principles
Adapt to each airline
Create a flexible platform that airlines can tailor to their brand, passengers, and routes, with modular layouts for content, advertising, and sponsored campaigns.
Make content easy to discover
Use clear navigation and familiar browsing patterns to help passengers find movies, TV series, music, and destination content.
Design for personal devices
Adapt layouts and interactions across phones, tablets, and laptops, keeping content readable and key actions easy to access.
Used by some of the major airlines
Currently installed and operational on over 13,800 aircrafts
making it a widely used solution for in-flight connectivity. The high number of installations speaks to its popularity and effectiveness among travel providers and passengers.
Responsive across 8 breakpoints
AirTime 3 uses eight responsive breakpoints to adapt layouts across phones, tablets, and laptops. Content, navigation, and controls adjust to different screen sizes, keeping the experience consistent and easy to use on passengers’ personal devices.
Real world examples of Airlines using AirTime 3.0
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