Seat Unique
Homepage
Designed to make discovering live experiences feel effortless
The homepage combines personalised recommendations with intuitive exploration. From the moment users arrive, they are welcomed with a tailored hero card highlighting upcoming events and relevant experiences, these are tailored to user history or behavioural patterns.
Curated sections such as nearby events, trending shows and personalised recommendations surface the most relevant content without overwhelming the user, allowing discovery to happen naturally.
The experience balances clear navigation, lightweight filtering and contextual actions ensure users can seamlessly browse, revisit favourites and access their tickets, while dynamic content continuously adapts to their interests, location and upcoming plans.
Event page
The event page was redesigned to help fans find the right experience faster while increasing confidencebefore purchase.
Seat Unique wanted a more immersive hero, a clearer package selector, and quick access to key information such as what’s included, seat maps, galleries, and pricing—all without leaving the page.
The experience also keeps ticket selection and checkout actions persistently accessible to reduce friction and improve conversion.
Dynamic filters
The filtering experience is designed to help users refine large event catalogues with minimal effort while maintaining full context of their search. Rather than navigating through multiple screens, users can adjust key criteria—including event type, location, date, party size and price range—within a single, intuitive bottom sheet. Real-time updates and visible result counts provide immediate feedback, ensuring every interaction feels responsive and purposeful.
The interface prioritises flexibility without compromising simplicity
Search, the easy way
Following the client’s request for an Airbnb-style search experience, the search flow transforms finding the right event into a simple, step-by-step journey. Instead of presenting every filter at once, users are guided through a series of focused questions—who they want to see, when they want to go, where they’d like to attend and how many people are joining. Breaking the process into manageable steps reduces cognitive load while making search feel more conversational and approachable
Favourites
The favourites experience gives users a personalised space to keep track of the artists, teams and events they care about most. Rather than acting as a simple saved list, it provides a live overview of upcoming events, allowing users to expand each favourite to view available dates, venues and pricing without leaving the page. This enables users to stay informed and quickly access the experiences they’re most likely to book.
Checkout
The checkout experience is designed to provide complete transparency and confidence before purchase. A clear order summary, detailed price breakdown and streamlined payment flow minimise friction, allowing users to review every aspect of their booking before confirming. Once complete, the journey transitions seamlessly into a personalised confirmation experience, reassuring users that their purchase has been successfully secured.
